Who are we?
At Catalyst Business Advisors, we believe true success comes from seeing the whole picture. As a premier business advisory service, we specialise in delivering holistic solutions that integrate every aspect of your business - from strategy and finance to operations, people and purpose.
Our mission is to help business owners and organisations not only grow but thrive, sustainably and intentionally. We go beyond the numbers to understand the unique dynamics of your business and market, aligning vision with execution and strategy with culture. Whether you're navigating growth or a downturn, restructuring, or looking to future-proof your business, CATALYST provides the insight, support and clarity to help you move your business forward with confidence.
Our mission is to help business owners and organisations not only grow but thrive, sustainably and intentionally. We go beyond the numbers to understand the unique dynamics of your business and market, aligning vision with execution and strategy with culture. Whether you're navigating growth or a downturn, restructuring, or looking to future-proof your business, CATALYST provides the insight, support and clarity to help you move your business forward with confidence.
Joanne Butterfield - Director
Joanne is a dynamic and visionary leader with over 23 years of executive experience spanning New Zealand and the UK across health, social services, and local government. Renowned for her strategic foresight, transformational leadership, and ability to navigate complex organisational challenges, Joanne has led large-scale service redesigns, culture change, and operational enhancements with remarkable success.
Joanne's career has been defined by high-impact leadership, mentoring emerging leaders, forming strategic partnerships with iwi, government, and community sectors, and pioneering new frameworks that future-proof business through innovation and performance-focused planning.
With dual Masters degrees in Health Science and Business Management, Joanne blends clinical understanding with operational acumen. She is a sought-after speaker, published journal author, and an advocate for equity, innovation and community well-being. Joanne is a member of the New Zealand Institute of Directors.
Joanne's career has been defined by high-impact leadership, mentoring emerging leaders, forming strategic partnerships with iwi, government, and community sectors, and pioneering new frameworks that future-proof business through innovation and performance-focused planning.
With dual Masters degrees in Health Science and Business Management, Joanne blends clinical understanding with operational acumen. She is a sought-after speaker, published journal author, and an advocate for equity, innovation and community well-being. Joanne is a member of the New Zealand Institute of Directors.
Joshua Butterfield - Director
Josh is a seasoned leader with over two decades' experience across New Zealand's energy and telecommunications sectors. He has led strategic and operational initiatives that drive financial sustainability, innovative growth, and commercial excellence with a clear focus on long-term impact and stakeholder engagement.
A strategic thinker with a pragmatic approach, Josh thrives in environments of change. He has led cultural transformation, enhanced financial transparency and workflow automation, and redefined contracting frameworks to unlock market opportunity and improve service delivery.
Throughout his career, Josh has built a reputation for delivering tangible outcomes in customer experience, financial performance, commercial contract negotiation, and operational efficiency and his leadership has been central to the rollout of new technologies including small-scale EV charging, solar PV installations, and innovative electrical supply for construction sites.
Josh holds an MBA and Masters Certificate in Project Management, actively contributes to the wider business community volunteering with Business Mentors New Zealand and Habitat for Humanity, and is an Associate Member of the Institute of Directors.
A strategic thinker with a pragmatic approach, Josh thrives in environments of change. He has led cultural transformation, enhanced financial transparency and workflow automation, and redefined contracting frameworks to unlock market opportunity and improve service delivery.
Throughout his career, Josh has built a reputation for delivering tangible outcomes in customer experience, financial performance, commercial contract negotiation, and operational efficiency and his leadership has been central to the rollout of new technologies including small-scale EV charging, solar PV installations, and innovative electrical supply for construction sites.
Josh holds an MBA and Masters Certificate in Project Management, actively contributes to the wider business community volunteering with Business Mentors New Zealand and Habitat for Humanity, and is an Associate Member of the Institute of Directors.